In this case our client CARACOL TELEVISIÓN S.A. defended itself against the attempt to block and deny its brand PLAUDI + GRAPHIC, following the opposition and the multiple legal bases invoked by the opposing company PLAID INC. based on its PLAID brands.
The opposition’s arguments focused on invoking the multiple PLAID trademark precedents of the company PLAID INC., and making use of different international regulations and conventions to attempt to deny the PLAUDI + GRAPHIC trademark.
Despite the above, through a team effort between the client and our Intellectual Property Department, the defense filed against the opposition managed to highlight the simple comparison made by the opponent, which ignored clear differences and distinctive elements between the brands in terms of its orthographic, phonetic and graphic elements, highlighting the distinctive aptitude of the PLAUDI + GRAPHIC brand to be registered as a trademark in Colombia.
In response to the defense arguments, the examiner agreed that a serious comparison of both marks made it possible to show clear differences that would give sufficient distinctiveness to the requested mark, despite the plurality of marks, as well as international conventions invoked to try to block the registration of our client’s trademark.
Therefore, the examiner dismissed the opponent’s arguments and declared his opposition unfounded, which led to the successful registration of our client’s PLAUDI + GRAPHIC trademark in Colombia.
If you seek protection for your trademarks and intangible property, contact us at our email: [email protected].