The commitment to ensuring complete and transparent information for consumers is a fundamental principle upheld by the Consumer Protection Authority, and it was recently underscored in the case involving Movistar in Colombia.
In the promotion where Movistar advertised free access to NETFLIX and AMAZON PRIME as part of some plans, there was a failure to provide comprehensive details and conditions necessary for consumers to access these services without additional charges. The Consumer Protection Authority takes a stringent approach when it comes to adherence to laws requiring completeness in consumer information.
It is emphasized that each promotion and advertisement should furnish consumers with information that is complete, clear, verifiable, and transparent. Consumers should not find themselves obligated to sift through additional documents or conditions beyond those outlined in the promotion to avail themselves of the advertised benefits.
Even in the context of a promotional offer, the advertiser cannot assume consumer acceptance. Instead, the advertiser must explicitly and in advance obtain the consumer’s express acceptance to qualify for the benefits.
As a consequence of this breach, Movistar faced a fine of USD$180,000. This serves as a reminder to all entities that promotions should not only be enticing but also conform to the legal standards, ensuring a fair and transparent exchange with consumers.
Discover the exceptional range of specialized legal services offered by Triana Uribe y Michelsen, a legal firm committed to excellence and backed by decades of experience. We take pride in standing out in key areas such as intellectual property, litigation, corporate law, contracts, and sanitary registrations, providing comprehensive solutions to protect your interests and ensure the success of your projects. In the field of intellectual property, our expert team provides strategic advice for the protection of trademarks and patents, as well as copyright management. In litigation, we face legal challenges with determination, representing your interests in commercial, labor, or civil disputes. In corporate law, we offer comprehensive advice from company creation to restructuring, ensuring regulatory compliance and strategic decision-making. Precise drafting and expert interpretation are crucial in our contract services, where we assist in crafting clear and equitable agreements to protect your rights and commercial interests. Additionally, in the complex field of sanitary registrations, we facilitate the acquisition, ensuring your products comply with all regulations. With a personalized approach, proven results, and an unwavering commitment to professional excellence, at Triana Uribe y Michelsen, we not only provide legal services but solutions that drive your success. Trust us to take your company to the next level. Contact us today and discover how we can serve you better!
You can also write us by email:firstname.lastname@example.org or contact us to request more information.