A Strategic Defense That Made the Difference: The PARK LEE CHUEN WOOK Case Our client PARK LEE CHUEN WOOK successfully obtained the registration of his figurative trademark in Colombia, despite a formal opposition filed by ERREÀ SPORT S.P.A.. The opposition alleged a supposed graphic similarity between the applied-for mark and ERREÀ’s registered signs. The Intellectual Property team at Triana, Uribe & Michelsen led a robust and technical legal defense, demonstrating the visual, conceptual, and overall differences between the compared marks, while emphasizing the distinctive character of our client’s trademark. After thorough examination, the Superintendence of Industry and Commerce found the opposition unfounded and granted the registration in all three requested classes, acknowledging the independence and originality of the mark. This case demonstrates how a strategically planned legal defense can be decisive in securing effective trademark protection in opposition proceedings. At Triana, Uribe & Michelsen, we continue to support our international clients in their trademark expansion and protection in Colombia, developing tailored strategies that strengthen their market presence and legal certainty.
