BOSI: Family comes first


The significance of trademark families and their distinct protection was underscored by the Colombian Trademark Office in Resolution No. 62869 of 2018. This resolution aligned with the opposition filed by our esteemed client, Alcántara Asociados S.A.S.

Alcántara Asociados S.A.S. is renowned for its prominent trademark, BOSI, predominantly encompassing products in International Classes 18 and 25. The trademark and design are characterized by a letter B enclosed by curved traces, forming an oval shape resembling a boomerang.

Trademark families hold a unique position in the realm of intellectual property due to their distinctive marketing strategy. This strategy involves identifying a range of products that share similarities under trademarks linked by a common element or denomination.

The protective measures afforded to trademark families surpass those of regular brands, reflecting a more stringent safeguarding approach. This heightened protection is essential because it safeguards not only the rights of the trademark owner but also the interests of consumers. Consumers, having become familiar with several trademarks sharing common elements, may assume that any trademark or product possessing similar characteristics originates from the same company. This legal principle aims to prevent consumer confusion and maintain the integrity of the distinctive identity associated with trademark families.

Discover the exceptional range of specialized legal services offered by Triana Uribe y Michelsen, a legal firm committed to excellence and backed by decades of experience. We take pride in our expertise in key areas such as intellectual property, litigation, corporate law, contracts, and sanitary registrations, providing comprehensive solutions to protect your interests and ensure the success of your projects. In the field of intellectual property, our expert team provides strategic advice for trademark and patent protection, as well as copyright management. In litigation, we tackle legal challenges with determination, representing your interests in commercial, labor, or civil disputes. In corporate law, we offer comprehensive guidance from the establishment to the restructuring of companies, ensuring regulatory compliance and strategic decision-making. Precise drafting and expert interpretation are essential in our contract services, where we assist in crafting clear and equitable agreements to safeguard your commercial rights and interests. Additionally, in the complex field of sanitary registrations, we facilitate the acquisition, ensuring your products comply with all regulations. With a personalized approach, proven results, and an unwavering commitment to professional excellence, at Triana Uribe y Michelsen, we not only provide legal services but solutions that drive your success. Trust us to take your company to the next level. Contact us today and discover how we can serve you better!

BOSI: Family comes first