Despite an initial ex officio denial because of supposed lack of distinctive nature of its three-dimensional design, Bottega S.p.A., showed in Second Instance that its bottle is unique and enables the public consumer to determine the origin and therefore, worth the exclusive rights of a trademark registration.
Our client Bottega S.p.A., obtained the registration for its bottle with the characteristic “B” below the neck (referring to its name “BOTTEGA”), the shiny, mirrored golden color of the bottle, the wording BOTTEGA GOLD inside a figure like a teardrop engraved in the cylindrical part of the bottle.
Do you also have a non-traditional trademark for which you wish to obtain exclusive protection, please contact us to create the best possible strategy for your business.