Once again, we defended the interests of our client GRASCO LTDA., specially its trademark VIVI, this time opposing the trademark application VIVICOSÍ + GRAPHIC owned by INTERNATIONAL FOOD S.r.L. Once the application for registration was published in the Industrial Property Gazette, we were able to establish the similarity of the trademark application VIVICOSÍ + GRAPHIC with the registered trademark VIVI, which affected the rights previously acquired by our client. The arguments of the opposition were based mainly on the total reproduction of the trademark within the trademark application and the competitive connection between the products of International Classes 29 and 30, which would mislead the consumer as to the business origin of the goods.
The Superintendence of Industry and Commerce accepted our arguments and denied the registration of the trademark VIVICOSÍ + GRAPHIC, obtaining a positive result to the interests of our client. If you require advice for the proper protection of personal data and your intangible assets, contact us or write to us at [email protected].