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mc pollo

By virtue of an opposition filed on behalf of our client AVIDESA MAC POLLO S.A., the registration and subsequent monopoly of the laudatory expression POLLO PREMIUM that had been requested as a trademark by the company INDUSTRIA FRIGORÍFICA DE OCCIDENTE SAS, was denied.

While the word POLLO (CHICKEN) is generic, for products of international class 29, the word PREMIUM is laudatory and a term commonly used by competitors to identify a product of better quality, making it descriptive.

Thus, loyal competition in the market was protected.

If you would like for us to implement protection strategies for your trademarks or the market they are in, contact us at our email:

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