By virtue of an opposition filed on behalf of our client AVIDESA MAC POLLO S.A., the registration and subsequent monopoly of the laudatory expression POLLO PREMIUM that had been requested as a trademark by the company INDUSTRIA FRIGORÍFICA DE OCCIDENTE SAS, was denied.
While the word POLLO (CHICKEN) is generic, for products of international class 29, the word PREMIUM is laudatory and a term commonly used by competitors to identify a product of better quality, making it descriptive.
Thus, loyal competition in the market was protected.
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