It is more than just a buzz

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Our client BEIJING BYTEDANCE TECHNOLOGY CO., LTD was able to stop the trademark registration TOPBUZZ + GRAPHIC to distinguish services in International Classes 35, 41 and 42, applied for registration by INVENO TECHNOLOGY INTERNATIONAL (HONG KONG) LIMITED.

Despite of not having any trademark registration in Colombia, based on the General Inter-American Convention for Trade Mark and Commercial Protection, commonly known as the Washington Convention, prevail on the opposition proceeding.

The Trademark Office considered implausible for a merchant or businessmen to come up with the exactly the same expression for a trademark, when it is a fantasy or arbitrary expression, moreover when the trademarks are used in the same market.