The Trademarks Director upheld the opposition that led to the protection of our client´s trademark “CASAFACIL” (mixt).
In agreement with the arguments presented in the opposition, the Trademarks Director considered that the “casa fácil” brand requested by José Armando García was a reproduction of our client´s brand to the extent that both have the same orthographic and phonetic identity, which makes it impossible to differentiate the signs.
Additionally, as both signs comprise services of class 37 in the Nice classification -consisting of construction, repair and installation services- there is a competitive connection that could lead to the confusion of providers for the same service.
For these reasons, the registration of the requested sign “casa fácil” was denied, thus protecting our client’s brand in the market.
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