The protection enables the owner of the right to prevent the use of the expression by third parties. It cannot prevent them to use the same technique to obtain the product. As long as the conditions of the recognition of the denomination of origin are met, the same will be protected. In other words, the term of protection is not pre-determined.
To obtain the protection, an application should be filed in the jurisdiction(s) of interest. Where denominations or origin are not part of the legislation, other alternatives of protection are usually applied, such as certification – or collective trademarks. As usual practice, the producers of the goods seeking the protection are organized in associations or other legal entities to represent them. All the producers are obliged to meet specific requirements and conditions agreed by their entity and by the authority to obtain the mentioned protection.