The uniqueness of designer Amelia Toro

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Our client the designer AMELIA TORO CORTES opposed to the registration of the trademark AMELIA SOMBREROS Y ACCESORIOS + Graphic requested by AURA LILIANA CAMPOS GOMEZ.

As main arguments, our client highlighted that the requested trademark was confusingly similar, to the registered mark AMELIA TORO + Graphic, since both signs share the expression “AMELIA”. Even though, the requested sign contains additional expressions such as hats and accessories, this might cause confusion among consumers thinking that it’s a new line of the designer AMELIA TORO.

The Trademark Authority analyzed the signs and found them grammatically and phonetically confusing, since they share the expression “AMELIA”. Even though, the applied sign contains additional expressions such as “hats and accessories”, these words do not provide distinctive value. The trademark director upheld the opposition filed by our client and denied the registration of the requested trademark.

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