How many times can someone come across a brand without realizing it or a distinctive image without even being aware?
This is the case of distinctive designs emblazoned on some toilet paper rolls. In this case, we had to discuss and defend the distinctiveness of a design, one of those we come across all the time without realizing it, but which has the ability to identify a business origin and differentiate itself in the market.
The Trademark Office considered that the sign applied for registration was endowed with intrinsic distinctiveness. It stated that the particular arrangement of its elements makes the sign distinctive and, therefore, registrable as a trademark.
As we explained from the beginning, the sign was able to help consumers remember and differentiate the products it seeks to identify and attribute a specific business origin.
Finally, the Trademark Office was able to recognize the creativity of PAPELES NACIONALES, a company that knows how to connect with its consumers and lead the market. And we are pleased to be able to help our clients achieve their goals.