Our client P.H. KRUIJFF HOLDING B.V., obtained the registration of the trademark 77 despite the initial denial of the Trademark Office, based on the trademark SUPER 77.
Although the trademarks coincide in the number 77, the products identified with each one are different, our client’s trademark identifies oils and lubricants, while the previously registered trademark SUPER 77 identifies industrial adhesives.
Thus, due to the application of the specialty principle, it was concluded that, given its different natures, uses and commercialization, there would not be risk of confusion with consumers in the market.
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