Once again, with a recent victory, Triana, Uribe & Michelsen’s IP department showcased its commitment to the brand protection of its client RITUALS INTERNATIONAL TRADEMARKS B.V., a prominent player in the cosmetics and personal care industry.
In this case, RITUALS INTERNATIONAL TRADEMARKS B.V. had opposed the registration of RITUAL BOTÁNICO BELLEZA NATURAL, a trademark requested by MARTHA DOLLY CASTAÑO ZULUAGA. Despite an initial ruling in favor of the registration, which posed a potential threat to the client’s established brands with the common element “RITUAL”, our legal approach on appeal focused on highlighting the striking phonetic, orthographic, and conceptual similarities between the compared trademarks.
In accordance with the appeal, the second instance examiner overturned the initial decision. The appeal underscored the likelihood of confusion and led to the denial of the trademark RITUAL BOTÁNICO BELLEZA NATURAL.
This victory not only safeguarded our client’s interests but also set a vital precedent for their brand portfolio protection, which may now be seen as a Ritual of Success.
If you are an entrepreneur or a consolidated business owner and want to know how to obtain a more robust protection for your trademark portfolio, do not hesitate to contact us through the email email@example.com to evaluate the trademark situation of your company and your needs.