Frequent Questions

The Consumer Protection Statute governs all advertisement. Notwithstanding, depending on the good to be advertise, there are special rules to be followed, i.e. alcoholic beverages, medicines, among others.

No. The Consumer Protection Statute rules all kind of advertisement, including in social media.

Consumers must be given complete, truthful, transparent, timely, verifiable, understandable, accurate and appropriate information regarding the offered goods and/or services.

Any consumer might file a complaint or the Superintendence of Industry and Commerce can initiate an investigation, both of which can lead to a monetary sanction.

Any communication directed to consumers, concerning a good or service.