A tasty victory: ALPINA PARMESANO

eng

Our client ALPINA PRODUCTOS ALIMENTICIOS S.A. BIC, a referent in the world of cheese and dairy products since 1945, recently faced a cancellation action filed by CONSORZIO DEL FORMAGGIO PARMIGIANO REGGIANO against its long-standing trademark in Colombia, ALPINA PARMESANO.

The burden of proof fell on our client to demonstrate the effective and tangible use of their trademark within the market, according to which our IP department, alongside our client, embarked on a meticulous journey to gather and compile an extensive array of evidence. This comprehensive evidence banked on various fronts, including invoices, accountant certifications, product presentation, sanitary records, third-party certifications and advertising. In addition to these evidentiary pillars, we underlined our client’s rich history, dating back to 1945, and the uninterrupted presence of products bearing the ALPINA PARMESANO trademark for nearly 75 years.

The trademarks examiner determined that our client managed to prove the effective use of its trademarked in the market, thus denying the cancellation action initiated by our counterpart.

Consequently, we managed to help safeguard the ongoing registration and protection of our client’s long standing trademark and products: ALPINA PARMESANO.

If you seek protection for your trademarks and intangible property, contact us at our email: [email protected]

A tasty victory: ALPINA PARMESANO