Connecting the dots

INGLES

Thanks to our arguments, we were able to demonstrate that both the trademark requested by SECURITAS AB and the trademarks of CLARO SA had clear visual similarities that could lead to confusion between them, as the predominant graphic element of all the trademarks is red circles. The trademark authority accepted our arguments and rejected the requested trademark, finding that, in effect, by reproducing the dominant distinctive element of CLARO SA’s trademarks, the requested trademark was confusingly similar, thus inducing the consumer public to error.

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