Connecting the dots


Thanks to the compelling arguments presented by our legal team, we successfully demonstrated that the trademark requested by SECURITAS AB bore clear visual similarities to the trademarks owned by CLARO SA. Notably, the predominant graphic element in all these trademarks was the utilization of red circles. Our meticulous analysis revealed that such visual parallels had the potential to create confusion among consumers.

The trademark authority acknowledged the strength of our arguments and, consequently, rejected the application for the requested trademark. The decision was grounded in the determination that, by replicating the dominant distinctive element found in CLARO SA’s trademarks, the requested trademark exhibited confusing similarity. This similarity, if allowed, had the potential to mislead the consumer public.

This successful outcome not only safeguards the distinctive identity of CLARO SA’s trademarks but also reinforces the importance of distinctiveness in trademarks to prevent consumer confusion. It underscores the efficacy of our legal strategy in protecting the intellectual property rights of our clients in a competitive market.

Discover the exceptional range of specialized legal services offered by Triana Uribe y Michelsen, a legal firm committed to excellence and backed by decades of experience. We take pride in our expertise in key areas such as intellectual property, litigation, corporate law, contracts, and sanitary registrations, providing comprehensive solutions to protect your interests and ensure the success of your projects. In the field of intellectual property, our expert team provides strategic advice for trademark and patent protection, as well as copyright management. In litigation, we tackle legal challenges with determination, representing your interests in commercial, labor, or civil disputes. In corporate law, we offer comprehensive guidance from the establishment to the restructuring of companies, ensuring regulatory compliance and strategic decision-making. Precise drafting and expert interpretation are essential in our contract services, where we assist in crafting clear and equitable agreements to safeguard your commercial rights and interests. Additionally, in the complex field of sanitary registrations, we facilitate the acquisition, ensuring your products comply with all regulations. With a personalized approach, proven results, and an unwavering commitment to professional excellence, at Triana Uribe y Michelsen, we not only provide legal services but solutions that drive your success. Trust us to take your company to the next level. Contact us today and discover how we can serve you better!


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Connecting the dots