“courtesy (cortés) detracts not from bravery”

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The Colombian Trademark Office, based on an opposition filed by Triana, Uribe & Michelsen, on behalf of DESTILADORA NACIONAL, S.A., and its trademark RON CORTEZ, bluntly denied the registration of the trademark CONDE CORTES, as, among other things, the trademark application shared the same ideological content as the trademark RON CORTEZ, since it transmitted to the consumer the idea of a Spanish surname.

Thus, once more the rights of our client remained intact.

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