On this case, our client CI EBENEZER S.A.S. opposed to the registration of the trademark EBENEZER LÄDER + (Graphic) requested by MARY LUZ ARIZA DE ROJAS
As main arguments, our client highlighted that the requested trademark was highly similar and confusing with regard to their own trademark EBENEZER due to the fact that they are conceptually identical as well as phonetically and orthographically similar. Additionally, both trademarks identify products comprehended in the International Class 18, such as leather goods.
Consequently, finding that the conflicted trademarks were almost identical and could pose an imminent risk of confusion in a situation of coexistence, the trademarks director upheld the opposition presented by our client and denied the registration of the requested trademark.
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