REY: Well-known character of the royalty of soaps


Great news for our client DETERGENTES LTDA, that achieved recently the recognition of the wll-known character of its trademark REY from the Colombian Trademark Office.

This company, leader in the soap and detergent market in Colombia since 1962, prevented the third party’s application SOLARY JR ULTRA REY to become a trademark to identify detergents and degreasers, demonstrating that the trademark REY was well-known in the soap and detergent market, by the time the third party’s trademark was applied for registration.

At Triana, Uribe & Michelsen we are proud of our clients and their trademarks and we will continue working to obtain the recognition of well-known character of the same.