There is only one


In this case, Almacenes ONLY, a clothing business born in Bogotá in 1954, whose current differentiator lies in providing merchandise at very low prices, safeguarded its brand and market positioning against the registration application for the mark ONLY FUTBOL TIENDA DEPORTIVA (MIXTA). In the initial stage, the Superintendence of Industry and Commerce granted the registration of the mark ONLY FUTBOL TIENDA DEPORTIVA (MIXTA), against which our client appealed the decision to seek protection for its brand, arguing the similar composition of the signs ONLY and ONLY FUTBOL TIENDA DEPORTIVA by sharing the expression ONLY, an arbitrary and distinctive element for both marks.

In addition to the above, our client successfully pointed out that the identified products and services were linked under a genus-species relationship that could lead an average consumer to confuse the brands and the products they identify, as well as the corporate origin of each brand. In alignment with the presented arguments, the Deputy Superintendent for Industrial Property revoked the decision of the initial stage, denying the registration of the mark ONLY FUTBOL TIENDA DEPORTIVA (MIXTA) requested by LYS YADIRA DIAZ LÓPEZ and protecting our client’s brand.

At Triana, Uribe & Michelsen, we are committed to delivering quality work in collaboration with our clients, aiming to understand their needs and protect their interests through tailor-made services.

Discover the exceptional range of specialized legal services offered by Triana Uribe y Michelsen, a legal firm committed to excellence and backed by decades of experience. We take pride in our expertise in key areas such as intellectual property, litigation, corporate law, contracts, and sanitary registrations, providing comprehensive solutions to protect your interests and ensure the success of your projects. In the realm of intellectual property, our expert team provides strategic advice for trademark and patent protection, as well as copyright management. In litigation, we tackle legal challenges with determination, representing your interests in commercial, labor, or civil disputes. In corporate law, we offer comprehensive guidance from the establishment to the restructuring of companies, ensuring regulatory compliance and strategic decision-making. Precise drafting and expert interpretation are essential in our contract services, where we assist in crafting clear and equitable agreements to safeguard your commercial rights and interests. Additionally, in the complex field of sanitary registrations, we facilitate the acquisition, ensuring your products comply with all regulations. With a personalized approach, proven results, and an unwavering commitment to professional excellence, at Triana Uribe y Michelsen, we not only provide legal services but solutions that drive your success. Trust us to take your company to the next level. Contact us today and discover how we can serve you better!

If you seek protection for your trademarks and intangible property, contact us at our email: [email protected]

There is only one