Based on our strategy, LENOVO (SINGAPORE) PTE. LTD. opposed to the registration of the trademark THINKRIDER + Graphic requested by SHANGHAI ZHIXINGPAI SPORTS DEVELOPMENT CO., LTD.
Relying on our legal and intellectual property strategy, LENOVO (SINGAPORE) PTE. LTD. made the decision to oppose the registration of the mixed trademark “THINKRIDER” applied for by SHANGHAI ZHIXINGPAI SPORTS DEVELOPMENT CO, LTD.
Initially, the concerned trademark was granted, prompting our firm to appeal this decision. After a more detailed review, the trademark authority revoked the Initial Decision and denied the registration of the requested trademark. The primary reason behind this revocation was based on the existence of a family of previously registered marks by LENOVO (SINGAPORE) PTE. LTD., all using the English expression “THINK” along with another English word. According to the authority, allowing the registration of a mark that follows the same “formula” as used by LENOVO could lead to confusion among the consuming public.
The argumentation focused on the premise that not only does the presence of other marks containing the expression “THINK” automatically weaken the term, but this weakening only occurs if these marks also identify the same types of products and/or services. In this context, the trademark authority considered that the coexistence of marks with the expression “THINK” does not weaken their distinctiveness when applied to different products or services.
This case reinforces the importance of trademark protection and the need to oppose registrations that may compromise the identity and uniqueness of an already established brand. The trademark authority, by revoking the initial decision and denying the requested mark, supports LENOVO (SINGAPORE) PTE. LTD.’s position regarding the defense of its intellectual property and the preservation of its distinctiveness in the market.
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