You better think twice


Based on our strategy, LENOVO (SINGAPORE) PTE. LTD. opposed to the registration of the trademark THINKRIDER + Graphic requested by SHANGHAI ZHIXINGPAI SPORTS DEVELOPMENT CO., LTD.

Relying on our legal and intellectual property strategy, LENOVO (SINGAPORE) PTE. LTD. made the decision to oppose the registration of the mixed trademark “THINKRIDER” applied for by SHANGHAI ZHIXINGPAI SPORTS DEVELOPMENT CO, LTD.

Initially, the concerned trademark was granted, prompting our firm to appeal this decision. After a more detailed review, the trademark authority revoked the Initial Decision and denied the registration of the requested trademark. The primary reason behind this revocation was based on the existence of a family of previously registered marks by LENOVO (SINGAPORE) PTE. LTD., all using the English expression “THINK” along with another English word. According to the authority, allowing the registration of a mark that follows the same “formula” as used by LENOVO could lead to confusion among the consuming public.

The argumentation focused on the premise that not only does the presence of other marks containing the expression “THINK” automatically weaken the term, but this weakening only occurs if these marks also identify the same types of products and/or services. In this context, the trademark authority considered that the coexistence of marks with the expression “THINK” does not weaken their distinctiveness when applied to different products or services.

This case reinforces the importance of trademark protection and the need to oppose registrations that may compromise the identity and uniqueness of an already established brand. The trademark authority, by revoking the initial decision and denying the requested mark, supports LENOVO (SINGAPORE) PTE. LTD.’s position regarding the defense of its intellectual property and the preservation of its distinctiveness in the market.

Additionally, it is worth highlighting that, in line with our ongoing dedication to personal data protection and intangible asset safeguarding, we offer comprehensive advice in this area. For any inquiries related to personal data protection and the safeguarding of intangible assets, we invite you to contact us at the email address We are committed to providing the necessary guidance to ensure the security and confidentiality of information.

Discover the exceptional range of specialized legal services offered by Triana Uribe y Michelsen, a legal firm committed to excellence and backed by decades of experience. We take pride in standing out in key areas such as intellectual property, litigation, corporate law, contracts, and sanitary registrations, providing comprehensive solutions to protect your interests and ensure the success of your projects. In the field of intellectual property, our expert team provides strategic advice for the protection of trademarks and patents, as well as copyright management. In litigation, we face legal challenges with determination, representing your interests in commercial, labor, or civil disputes. In corporate law, we offer comprehensive advice from company creation to restructuring, ensuring regulatory compliance and strategic decision-making. Precise drafting and expert interpretation are crucial in our contract services, where we assist in crafting clear and equitable agreements to protect your rights and commercial interests. Additionally, in the complex field of sanitary registrations, we facilitate the acquisition, ensuring your products comply with all regulations. With a personalized approach, proven results, and an unwavering commitment to professional excellence, at Triana Uribe y Michelsen, we not only provide legal services but solutions that drive your success. Trust us to take your company to the next level. Contact us today and discover how we can serve you better!

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You better think twice